Yes, we know. Podcasting is all the rage. It happened before and fizzled out. ‘It’s just a fad’, we hear you say. Well, we don’t agree.
Technology, smartphones and sharing platforms have become so accessible now that we reckon podcasting is here to stay. Let’s face it, it’s just voice. The human voice has been around for a while, but sometimes we underestimate it’s power.
Voice connects you with the listener. It’s human, plus it takes very little effort to consume.
If you are the one doing the recording, you have the added benefit of not having to sit in front of a camera (eek!).
But, have you thought seriously about How to make a Podcast for business?
If you are running a business and want to plan, create and deliver consistent, high-quality communications (without the risk of poor streaming connections, people not showing up or you fluffing your lines), then podcasting is an incredibly obvious option.
Is there much to know about how to make a podcast?
Well, here’s the rub.
There’s a little problem with podcasting compared to blogging. Though many make it out to be easiest thing since sliced bread, it’s not quite that straightforward.
Especially if you want to produce something of high quality and value.
Yes, most people can have a go at it. I wouldn’t dispute that due to the availability of many different platforms and technology that can streamline the process.
However, it doesn’t mean that they are immediately going to be good at it. Let’s face it, most people can kick a football, it doesn’t mean they will derive as much value from it as Cristiano Ronaldo.
Like most things in life, it takes hard work and practice. Lots of it.
But don’t fret, we’re going to walk you through a simple process to get up and running to test the water. Before we do that though, let’s talk a little about why you should spend the time to how to make a podcast in the first place….
Maybe you’ve looked at how to make a podcast for business, but been scared off!
Here’s a short video on why I think you should consider using podcasting as part of your business communications strategy (internally or externally)…
Most online tutorials go into depth about hosting platforms, podcast feeds, creating websites, album artwork, complex editing processes, digital marketing etc. etc…
That’s enough to put most people off.
Particularly if you were only seeking to use podcasting for internal business communications, for which it can be an excellently efficient and powerful medium.
Now, we don’t think the process needs to be quite as complicated as some are making it out to be.
That’s why we crunched down how to make a podcast for business into a simple 6 Step Process for you to try out. Assuming you have a short (5-15 minute) communication ready to record for your audience and some basic equipment, this should only be a few short hours of work.
Let’s begin!
OK, so when it comes to microphones, there is lots of choice, almost too much.
The important thing here is getting one that provides good enough quality for your needs.
Listen to our sample below to hear what the different options can provide in terms of sound quality.
Notice any difference in the sound quality?? Yep, thought so
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